Heidegger says, “The essence of technology, as a destining of revealing, is the danger.“  “The rule of Enframing threatens man with the possibility that it could be denied to him to enter into a more original revealing and hence to experience the call of a more primal truth, (The Question Concerning Technology, p. 23)."  I take this as technology merely being the vehicle or catalyst that reveals human beings true primal nature.  He is not talking about lethal machines or software that is being created that will destroy mankind.  He is referring to the nature of man and how man’s primal instincts influence other worldly objects.  For example, he uses the example of “save” were it means "only to seize hold of a thing threatened by ruin, in order to secure it its former continuance, (The Question Concerning Technology, p. 28)."  So an example of this would be would be saving a document in Microsoft Word, which was designed by a human being with the pretence of, “I had better save this document because if I don’t, then I will lose it!”  Heidegger uses this as an example of man’s destructive primal nature being expressed in creation of an object, and in this example it was the design of the “save” option in the Word processing software. 

        I am not sure how we can apply this philosophy to an issue today in emerging media unless we look at it from not bad or good, but from the viewpoint of creating and using technology as a tool to do so.  If we look at Facebook, it is a superb example of a social media platform used to share and connect other moments in a person’s life.  Facebook is a great example of how technology can help to bring people closer together and connect with long lost friends or family members.  On the other hand, the issue of privacy comes up not in the sense that Facebook is a bad or prying piece of technology, it is the question of how man has developed a platform like Facebook to reveal private events in people’s lives.  So it is man’s desire to not be alone and wanting to connect with other people while sharing private matters with others. 
       
        What we can take away from this example is man’s basic primal need to be socially engaged with other people and that according to Heidegger “revealing that brings forth truth” is mankind’s ever lasting journey to explore and find out more about him or herself as a species.  Twitter is another great example of how technology emulates the primal desires of a person.  People will send Tweets about almost anything from “hey I am at the gym exercising” or “doing laundry” are a couple of examples.   A practical application for this was in Egypt when the government shutdown the internet and no one could communicate except for a couple of ways. 

        Google offered a solution called “call to tweet” were people in Egypt would call a number, then leave a voice message which was then converted into a Tweet.  This message was then broadcasted out to the world on the Twitter network where people could find out what was taking place inside of Egypt.  If we look at this situation from Heidegger’s philosophy it is not technology which is in question, but the desire for human beings to be free and have their voices be heard. Heidegger says “Quite to the contrary, when we once open ourselves expressly to the essence of technology, we find ourselves unexpectedly taken into a freeing claim” (The Question Concerning Technology, p. 26).  People create different tools so that they can embrace their own identities and express themselves.   I have used Facebook and Twitter as two prime examples of how Heidegger’s philosophy is used and expressed in modern day technology.             
        In conclusion, I would have never thought of looking at technology or modern day technology from Heidegger’s point of view.

        According to Digital Media and Democracy, "In many ways these pressures to regulate the internet reflect the natural maturation process that previous media, such as print, radio, and television, all experienced as they evolved out of unrestrained and experimental to tightly controlled and regulated environments."  The internet use to be like the wild west with no rules or regulations a place where anything goes.  Since 9/11, there have been alot of regulations put in place to monitor and control the flow of information on the internet. 

        The Patriot Act, enables law enforcement officials to intercept the communications of computer trespassers and improves their ability to track computer trespasser activities.  The problem with this is the invasion of privacy by law enforcement officals and what do they deem as "trespasser activities"?  Then there is a group called ONI, (Open Net Initiative) who investigates and provides a comprehensive picture of internet content filtering in a particular country.  Oni then produces reports which it gives to different countries around the world.  This is a good and bad thing for censoring content online.  Good in that it can help control and stop the access of information on sexual exploitation of children or "extremist" Web sites.  Bad in that it can stifle or taint the flow of information. 

        Let's take for example the country Pakistan, who started by filtering access to websites containing imagery offensive to Islam and now targets content related to Balochistan independence.  Is this really right to censor this type of material?  People should have the right to have access to almost any type of material they want.  It should not matter if it is offensive to a certain religious groups (I think most countries should start practicing freedom of religion).  I do agree that any site exploiting children should be taken off of the net with the exception of "extremist" websites which should be monitored, not taken down or filtered out.  Each nation state have different views on what kind of content they find offensive and select what they want to filter out.  Once again, I think anything pro human rights should be allowed.

         Certain websites, like Youtube regulate themselves and only allow appropriate content.  They do not allow nudity or the uploading of bands music which violates copyright laws.  I don't agree with the uploading of music and if you want nude videos then people should go to a different website.  Since Youtube, which is owned by Google, has the right to filter content uploaded to their site since they are a private company.  I agree and disagree on the uploading of music videos from bands since it can be a copyright issue on the one hand, except if you are trying to do viral marketing for a band.  Since online marketing and promoting is going this direction I think an exception can be made for band's music videos. 

        "Perhaps of most concern are measures taken to protect intellectual property and copyright through technical means; In particular through the introduction of codes built into the software and hardware that structure permissible communications. (Digital Media and Democracy, p.142)"
In the realm of software, putting controls on software and profits have actually hurt different companies.  For example, let's take peer to peer network (P2P), like bear share or Bit Torrent.  People want software at a cheap price or for free.  Who wants to pay $200 to $1,000 dollars for the latest Photoshop or Microsoft Office software?  Look at the music industry who tried to shutdown Napster and in doing so created a whole new market which is costing them billions.  Now different websites will legally take music and have people download a song for a fraction of buying the physical album. 

        Companies have started to realize that making a big sale is not as profitable as making micro transactions every month.  The answer to this has been software as a service, were people pay a low monthly fee to use a companies software.  An example of this is Microsoft's Office 365 which allows a company or person to have access to Microsoft Office applications.  Then you take Google Docs which has free online office applications just like microsoft office.  People are less likely to steal a piece of software if you create a price point that is lower then the physical software disc you would buy at a store.  This is the shift companies have made when it comes to controlling or censoring what kind of software people can have access too.  Some companies are starting to embrace the free or low price model.  If more companies would embrace this model then the need to worry about restrictions or loss of profits through theft would be greatly reduced.

        So is censorship a form of control that governments and corporations impose on the internet as a response to create balance on the net?  This question is hard to answer considering free speech activists who say that any form of censorship or restrictive access online imposed from a government or corporation is a violation of a person's right to have free speech online.  Are companies and governments acting in the interest of protecting people's freedoms and rights online or are they wanting to gather data on what people are doing?  The free speech activists say that censorship is a form of ease dropping and a control mechanism to snoop on people's activities.  The corporations and governments say we are protecting your freedoms and companies state that they are protecting their profits.

        Companies, people, and governments each have a valid argument on controlling and regulating digital media on the internet.  The new innovations and technologies that are constantly being developed will ultimately determine how and why they are censored or regulated.

        The quote "The traces of the first can be revealed only by chemical or physical analyses which it is impossible to perform on a reproduction; changes of ownership are subject to a tradition which must be traced from the situtation of the original. (p. 220, Benjamin, Walter, The Work of Art in the Age of Mechanical Reproduction)", shows how contemporary art had a way of making sure it was the original piece of art.  So how can someone insure that a digital piece of work (video or photography) has something in place to protect it from being randomly reproduced or stolen?  Also, how do we know which digital or mechanical reproduced product is truly the original?  According to Benjamin Walter "That which withers in the age of mechanical reproduction is the aura of the work of art (p. 221)."  Benjamin thinks that there is an essence to an original piece of artwork like a painting and he sees reproduction as "jeopardizing the authority of the object". 

        It is hard to determine what is the original and how to keep the authority of the object intact.  If you give credit to the original producer of a digital product then the authority or originality of the work remains intact.  A painting would be harder to duplicate since certain characteristics (like look, feel and an author's signature) exist on the painting to make it an original.  You can easily duplicate a digital picture or film and distribute it to the masses.  This is easily done by uploading a video or photograph to an online site, which opens up opportunities for people to watch, download or manipulate the digital product.  Most movies have credits or logos on the film to let people know who produced the movie.  It is hard to determine to whether or not a digital movie or picture is an original unless it can be time stamped or marked.  The main problem with reproducing things, especially digital media is the problem with people violating copyright infringment laws.

        There are many laws and techniques for protecting digital art.  Copyright laws are designed to prevent people from doing anything that will allow them to profit from a film that is not in the public domain.  Once the rights have expired or are forfeited, then the digital work is open free for use by the public.  The Copyright Term Extension Act of 1998, championed by the late Sonny Bono, extended the length of time the copyright remains in force before it enters the public domain.  According to Bill Nichols "The Software Act began the erosion of a basic distinction between copyright and patent by suggesting that useful objects were eligible for copyright." 

        The Diamond v. Diehr case of 1981, had the court hold 'when a claim containing a mathematical formula implements or applies that formula in a structure or process which when considered as a whole, is performing a function which the patent laws were designed to protect.'  So if something is useful, then the digital work can be protected from infringement.  Also, it is interesting how a copyright is granted when a photo is taken, whether or not the photographer registers the photo with the Copyright Office.  The only catch is that a person cannot collect money for copyright infringement if the photograph is not registered.

        There are several ways in which digital media can be protected along with filing for a copyright or patent.  Watermarking, is where you place an overlay directly on the image. This usually impacts the quality of the image such that potential thieves don't want to steal it. This is a very effective way to protect your online images if you don't mind the text across the top of them.  Shrink Wrapping an image is a JavaScript technique where you display your image with another, transparent image overlaid on top. Then when the thief tries to download the image, they get something else instead – usually a blank image.  Another technique is enabling a "no right click script" which will disable the no right click options so someone cannot just right click on the image and download from a site.  Even with all of these techniques and laws there are still ways that people can still steal digital copyrighted or patented works.

           The advent of the printing press changed the way material was printed and published.   People called scribes use to reproduce manuscripts and books in a place called a monastic scriptorium which was a place for copying and writing books.  It was very laborious and took a very long time for these scribes to reproduce a written piece of work.   The printing press revolutionized this process which allowed for books and manuscripts to be printed in mass quantities.  

        With the invention of the printing press not only did the scribes have to change their role from scribing to printing, they had to since the printing press made printing text materials more efficient and less laborious then hand printing text.  According to the text book, "Thus it is not uncommon to find former priests among early printers of former abbots serving as editors and correctors.  Just how many scribes turned to printing is uncertain because of the "unsettled character" of terms used in the fifteenth-century tax rolls.  Some printers called themselves "scribes."  So we could look at how scribes were forced to transition their skill sets from writing to becoming more of an editor role with the introduction of this new technology called the printing press.  Some of these people even started their own printing press houses and others probably went into a different line of work.  This is similar to what is happening today in the information age since more and more of our printed material is going to an online digital format. 

        Newspaper readership has declined dramatically and more people are going online.  According to a Washington post online article, "The Dallas Morning News and Newark Star-Ledger each lost about 22 percent in readership of their newspapers."  This is not to mention the decrease in ad revenue, which according to the same article The Washington Post lost $143 million dollars in the first 6 months of 2009.  So trying to pay for the overhead on these mechanical printing presses is getting harder to do since these companies are losing money to online digital media. 

        I know of several people in the newspaper and journalism business who were laid off from this decline.  One friend of mine use to be a journalist for a newspaper in Mckinney Texas and now is an administrative assistant at another company.  This holds true to what happened with the scribes during early modern Europe and how some of them adapted and others simply did not.  One thing I recommended to my friend was becoming an online journalist or diversifying her skills within the field of journalism.  This did not seem of interest to her and with any change comes resistance.  The same thing happened with scribing, which according to Tritehmius the written word on parchment which would last one thousand years with the printed word on paper which would have a shorter life span.  We can now see how off he was and like my friend was resistant to change. 

        So, if people in today’s information age can get their news online and companies can advertise to a larger audience for a cheaper price then it makes sense why these newspaper companies  are struggling.  This is why some of these newspaper companies are starting to deliver their paper online and are charging a monthly membership fee for this service. 

        According to the New York Times, it has been the internet's most popular online newspaper site with an average of 21.5 million unique visitors per month.  Now newspapers are being replaced by digital text and ink which is gaining a lot of popularity.  We can take the Kindle 3 which is an e-book reader which uses digital ink.  This e-book reader has built in WIFI so a person can download a book off of the internet for half or a third of the price as opposed to its printed counterpart. 

        Now newspaper companies are charging a monthly fee through Amazon so that people can download their favorite newspaper onto their Kindle e-reader device.  So instead of lugging around multiple books or newspapers, a person can carry around a small electronic tablet shaped device where they can access all of their favorite printed material.  This is not to mention the advent of PDF and audio books, which can be downloaded then consumed on a portable electronic device.

       Even though printed material will still be around for some time, the advent of digital text is bringing a new medium to the market and once again like the printing press this new digital text technology is in favor of the reader.  The quote on page 24 summarizes this perfectly, “Within a generation the results of this review were being aimed in a new direction – away from the fidelity to scribal conventions and toward serving the convenience of the reader.”  So we can only wait and see what new surprises will be next in this new digital age of text.

        Virtual reality places a person in a simulated environment were as augmented reality is a part of a person's environment and enhances a person's current perception of reality.  If we look at the quote "But it is important to remember that virtual community originates in, and must return to, the physical forgetting about the body is an old Cartesian trick" (113).  VR up to this point has always been an act of putting on a helment and being thrusted into a computer generated world which takes us into a different world visually.

        I believe we are headed into a world of augmented reality and that virtual reality is a thing of the past.  You must have the body and mind be of one, separation of the two will never bring a true sense of reality in any environment.  I recently tried the new Kinect video game Fighters Uncaged.  The game play was not very desirable so you could only do moves that the game was designed to pickup (i.e. you can try to do an upper cut and your character will kick).  What I did like after playing the game was I was sweating and had a great workout.  I have seen this with the WII fit games which has you control characters on the T.V. in a fitness type program by using wireless bands strapped to your arms and legs.  This is the true merge of body and mind in the real world.  If we look at Virtual Reality in the same sense then we have to throw away the VR helment and go with an augmented reality. 

        The 3D T.V. is the trying the same concept by having the viewer put on a pair of 3D glasses to have images popup out of the T.V. screen to create a new viewing experience.  Here in lies the same problem as with the VR helments, after about 5 minutes or less of wearing these glasses your eyes will start to become strained and you get a really bad headache.  So trying to trick the body by visually fooling the mind does not work for long periods of time and only takes into account one of the five senses.  This is why augemented reality as seen from the WII and XBOX Kinect video game systems, is the better choice to date since it is interacting with a person in their environment instead of bringing someone into an alternate reality.  Now if you could combine the elements of Second Life with the controls of the WII or Kinect systems then this would be the next biggest evolution in online interactivity. 

        What is great about Second Life is how you can create your own fully customizable avatar, then build your own world, and interact with people from around the world.  Not only that but you can buy and sell realestate, start your own business, or work for someone all inside of the Second Life realm.  Now if you could be given the option of either controlling your avatar by using your body movements then we are getting closer to having a true full body interactive online experience.  The other part of this is the full submersive part were a person can experience themselves in an alternate reality which looks and feels like real life. 

        The book keeps referencing the movie Strange Days that has a device called "the wire" which has a person go into a dream hypnotic state when wearing this electronic device.  The person is able to feel, see and experience everything in this dream state world which resembles real life.  I believe this is another part of the evolution of augmented reality except with the person being fully awake.  The future of augumented reality will be the ability to experience a fully immersed digital world that will look like the real world.  The issues of wearing equipment on the eyes or "jacking" into a digital world by plugging an electronic device into your head, will not be necessary. 

        A person needs to be awake and have all of the senses stimulated, not just the nervous system.  Using a device that has a person go into a dream or alternate sleep state (Like in the Movie Strange Days or Surrogates) has the body become physically weak while the mind is "jacking into" an online digital world.  This is were a person is in an alternate world and has no sense of their real physical body since everything in this digital world feels very real.  People want to stay in this digital world forever while their body is withering away due to neglect of the physical.   As I mentioned earlier, a person needs to have balance of both physical and mental.  To achieve this state, a transparent interface would be necessary were a person no longer is aware of confronting a medium. 

        Interactivity then becomes a series of interacting with holograms or projected 3D images which encompass site, sound, taste, touch and smell.  Truly this is the issue we face in that how do we as a human beings emulate all of our sensory devices in a digital world?  The interactive environments or devices of the future will need to have a person experience the smell of a pine wood forest, feel the cool mist of the ocean, touch rough tree bark or even taste a piece of fruit.  Once this is accomplished, then people will be able to accept an augmented reality with very few limiations or liabilities.