John D Radcliff, Specializing in Interactive Technology & Education!

Reading a book called The Whuffie Factor!

Reading a book about social capital called Whuffie. Social networking aspects:
– Low spend high loyalty approach by building Whuffie. Dell used online marketing to turn its customer service ratings around! Some companies spend millions of dollars trying to get new customers which is worst then satisfying their current customer base by providing exceptional customer service. Markets are conversations that belong to customers, not the companies!

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